There's that question again: what do I want?
You feel like you're at a crossroads with an important decision to make. Something about it feels exciting. You know you're questioning the right things. There's that flutter in your chest.
At the same time, it's unsettling. Like a heaviness in the pit of your stomach. What you want feels too far away to really see. It's blurry and you can't quite make out the shape. The questions start to feel endless. What do I want? How do I get there? How do I square off the things that feel like they're in conflict? Can I even do it?
But the feeling that something needs to change is getting harder to ignore.
I've worked with Ambica for 6 sessions so far and have already achieved an incredible professional milestone that was not even on my mind when we began. Ambica helps me cut through the noise in my brain, hold awareness when I'm slipping back into default scripts, and challenges me with concrete next steps to align my intentions with my actions. I can confidently say I would not be where I am if it were not for my coaching sessions with her. This is my first time working with a coach, and I highly encourage everyone to take their first step with Ambica as an investment in themselves and their future.
I started working with Ambica at the beginning of an exciting (but scary) career transition. She was fundamental in helping me to help myself work out the next steps. I immediately felt like she understood my needs and felt confident in her ability to listen, challenge and guide when necessary. What was most valuable was helping me to see the bigger picture and to stay focused on what was right for me, not just what was easiest. I couldn't recommend her more highly.
I know what it's like to be on the cusp of change but feel stuck

I've been where you are. I was the first generation of my family to go to university. I worked for an NGO in Bethlehem and social enterprise startups in my 20s, while all my friends were earning double and buying their first home. I constantly grappled with following my instincts, while trying to live up to my potential.
With something to prove, I moved from that into venture capital, spending 7 years building functions from scratch at Entrepreneurs First. I left that career to build something on my own.
I still remember one of the most powerful questions my coach asked me: is what I'm doing now making me more of who I want to be?
What's the answer for you?
Putting you on your path
Through our work together, you'll have a space to speak unfiltered, to get past the overthinking and find what's actually important. You'll develop a deeper and broader awareness of yourself — your values, patterns and what's really driving you. You'll reclaim parts of you that you forgot, buried or ignored. You'll learn to trust your intuition. And your actions will come from a place of empowered choice, not from 'I should'. You'll rise, rooted.
Working with Ambica has been an eye-opening and transformative experience. She guided me, with empathy and insight, to identify fears and limiting beliefs that were no longer serving me. She created a space to open up, explore with curiosity not judgement, and adopt new frames of mind that are helping me thrive at work and in my personal life.

Five principles for how we'll work together
Agency over advice.
I have a steadfast belief in your ability to be agentic. This is fundamental to how I see myself and the world. You are not a problem to be fixed. In turn, I have no answers for you. You have everything within you. I'm here to help you unearth, explore and claim what you need to move forward.
Say what I see. No bullshit.
We all have beliefs. We all have stories. Many help us, others limit or delay us. You can trust me to look at reality as it is and say what I see. Even if it turns out I'm wrong, I'll put the words out there and let you correct me, rather than deny you the chance to hear something I'm sensing and actually do something with it.
Verbs not nouns.
We'll avoid thinking of things as fixed; instead we'll see you, your circumstances and your choices as dynamic. Things will evolve as you take action. As much as possible, we'll think of things as verbs, not nouns.
Whole body, whole picture.
Each part of you is filled with proprietary information in the form of emotions. We'll pay attention to what they're telling us. We'll hold them with maturity, explore them with skill and go beyond the labels 'good' or 'bad'. We won't shy away.
Momentum through action.
There is no dress rehearsal for life. Talking will only take you so far. We'll end every session with an action or application, and clear accountability. Your actions will stick because they'll come from 'I want' not 'I should'.
Beyond these principles, we'll design the relationship together in our first session.
Ambica was a guide and support for me during a pivotal moment in my personal and professional life.
She helped me see my situation clearly, move beyond the constraints of who I 'should be' and chart a path forward that satisfied my values and ambitions. Through our work, I now have a toolkit that allows me to reflect and act.
She's a big believer that everyone has a superpower which they can lean into for maximum purpose and performance. Her superpower is enabling others to find and cultivate theirs, and supporting them along that journey.
A bit more about me
I'm a British Indian. I was born to two Indians who found refuge in the UK, having fled their homes in Uganda during the 70s. I grew up in the north of England before moving to London 18 years ago; a city I'm deeply in love with. Like other third-culture kids, I feel I've been given a feast of social norms, rituals, perspectives and values to choose from — plus all of the beautiful confusion that comes with making those choices.
My core value is love. At the centre of my life is family and community. My husband and best friend, Bikram, and my dog, Rafiki, remind me every day that life doesn't have to be so serious and there's always time to roll around in the grass. I'm a woman and a sister. Two words that go to the core of my identity. My brothers and sisters-in-law inspire me every day.
I'm someone who's learnt that the relationship with myself was the most under-invested relationship of my life. I've changed that and I'm forever grateful to those that helped me find myself.
I'm obsessed with invisible operating systems. Cultures, laws, stories, beliefs and social norms. These invisible forces govern our lives. Becoming conscious of mine means I can choose.
I'm a shameless optimist. I've been through challenges, like all of us. Caring for those I love as they navigated chronic depression, experiencing two pregnancy losses and dancing with life's curve balls has taught me to choose optimism.

Ambica has a unique ability to meet you exactly where you are, and she brings a rare combination of empathy and intellectual rigor. The best coaches don't just give advice, they help you examine the mental models and biases shaping your decisions. Ambica does that exceptionally well. Each conversation will leave you with a new perspective or a stronger sense of direction.
Working together
If something here resonates, get in touch. The hardest part is usually just starting the conversation.
Ambica